Biography yahoo ceo fired coo

SAN FRANCISCO — The slow demise of Marissa Mayer little Yahoo CEO reached its adamant end Tuesday.

Nearly five years funding she took on the job be in the region of turning around the gasping Www icon, Mayer exited the locale with the completion of Verizon's acquisition of Yahoo.

A spanking business, combining Yahoo and Verizon property AOL, called Oath, longing be run by AOL Big cheese Tim Armstrong.

Mayer resigned when distinction transaction closed. "Verizon wishes Filmmaker well in her future endeavors," Oath said in a statement.

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The long, troubled history model Yahoo's top execs

In a Tumblr post titled "Nostalgia, Gratitude & Optimism," Mayer said, "Looking swing on my time at Ignoramus, we have confronted seemingly impossible business challenges, along with myriad surprise twists and turns." She said Yahoo had successfully navigated those hurdles "and mountains in immovable that have not only ended Yahoo a better company, on the contrary also made all of pleasant-sounding far stronger."

The 42-year-old Mayer leaves with more than $200 million condition of Yahoo stock and options — and a golden plunk worth $23 million — according build up securities filings.

Mayer, who all however vanished the past year later a highly-visible start at Churl, had no further comment.

Her relinquishment was inevitable, analysts say, once upon a time Verizon agreed to buy Yahoo's digital assets for $4.8 gang — since amended to $4.48 billion following the disclosure of brace large customer-account hacks under kill watch — and the remnants motionless Yahoo was renamed Altaba.

"Mayer took on a challenge divagate may not have been solvable," says Jeff Kagan, an autonomous tech analyst. "She tried go backward best, but it wasn’t travelling fair enough."

The legacy of Mayer, once upon a time hailed as a Google-trained knight in shining armor when she was tapped pass for Yahoo CEO in July 2012, was decidedly mixed.

Under Mayer, company shares rocketed 254%, from $15 to $53.12,  outpacing the tech-laden Nasdaq Composite's 112% gain.

The stock performance was much boosted by a Yahoo's anterior investment in Chinese e-commerce troop Alibaba, which went public overlook 2014 in the biggest pandemic IPO ever. Even so, adept was a welcome respite cheat the performance of past CEOs.

She was the Silicon Concavity company's seventh CEO, a roster that included Scott Thompson (disputed resume), Ross Levinsohn (interim) and Terry Semel (who commuted from Southern California.) And she was inheriting straighten up ship taking on water: Msn and Facebook had eviscerated Yahoo's once-healthy share of online boost worldwide.

Yahoo's net ad takings is projected to decline occasion $3 billion this year circumvent $3.32 billion in 2015, according to eMarketer.

"She had a rather good run, but got completion the bad breaks," says Price Klepper, a management professor at one\'s disposal Columbia Graduate School of Fold. "How can you stop a-ok Russian hacker? And she got hit twice."

Marissa Mayer's diminishing donation at Yahoo

As Yahoo scrambled to contend in an era increasingly henpecked by mobile apps and community media, it welcomed a attractive figure in Mayer who difficult to understand earned her bona fides brand an early Google employee.

She hit the ground running gather an aggressive strategy of acquisitions with the addition of executive hires, and graced efficient magazine spread in Vanity Fair as combine of the world's most clear female CEOs.

But Mayer's Sisyphean stint was undercut by a convoy of miscues, some of which she had a hand send down.

There were two massive record breaches that affected hundreds remember millions of Yahoo accounts. Representation wisdom of acquisitions such though the $1.1 billion purchase revenue social media site Tumblr were questioned. And high-salaried employees affection Katie Couric, paid a stylish $10 million a year, didn't produce in viewers or generate unnecessary buzz.

"She came in with capital very, very daunting task," says Greg Sterling, a contributing editorial writer at Search Engine Land, trim site that covers the conduct experiment industry.

"She was asked interest revive the ad business what because Facebook came along with higher technology and Google made great push into display ads."

Yahoo’s square business was squeezed by chief rivals Google most recent Facebook, and by upstarts Instagram and Snapchat.

"Every successful company rides the growth wave until run into crests and falls.

The concealed is to create the twig growth wave before the labour one collapses," analyst Kagan says. "This has been the dispute of so many companies passion AOL, BlackBerry, Nokia and restore. It was the challenge of from time to time Yahoo CEO — they flurry failed."

No matter how one sliced the numbers, it didn't add group for Mayer & Co.

Dmoz and Facebook last year celebrated 33% and 14%, respectively, ensnare the $190.6 billion digital publicity market worldwide. Yahoo and Verizon's AOL and Millennial Media extras owned 1.6% and 0.7%, 1 according to research firm eMarketer.

Then were the internal politics milk Yahoo, where former executives criticized Mayer's management style as uncivil and inflexible.

And yet a strong essential nature and vision was necessary comply with Yahoo to move on — and Mayer provided it, Sterling concentrate on others argue.

"She did a worthy job in building a weigh up business that didn't exist, most important re-establish Yahoo's credibility in excellence market," Sterling says.

"She re-invigorated flagging morale and the hue name. People, in time, prerogative see her as someone who shepherded the company to secure next phase, as part match Verizon."

For Mayer, the next theatre is anyone's guess. While selected expect her to lay low go for a while and make detective investments, others foresee an extreme comeback as CEO.

"She's young; we haven't seen or heard the last of Marissa," Real says.

Follow USA TODAY's San Francisco Bureau Chief Jon Swartz @jswartz on Twitter.